“It’s about growing into my best cowgirl: strong-willed, independent minded, and maybe flawed, but unafraid.”
– Leah Lavigne, 2020
Ok Cowgirl represented a shift. i created two distinct typefaces, representing contemporary design aesthetics, but incorporating classic western motifs to drive home the message of the urban cowgirl. Her logo font is based on modernist slab serifs, with added spurs to really push the idea of individuality, being unafraid of exploration. Her secondary font reintroduces a script — it’s distinct, with added balance by the sharp edges of stars. Ultimately we ended up with a look that is androgynous, bold, and unapologetic.
Check out Ok Cowgirl.
